Aristotelis Kasomoulis

Swipe Bet

Project focus

Research & ui/ux

Swipe bet

overview

Betting Made Fun with Swipe Bet

CONCEPT DEVELOPMENT

MARKET & COMPETITIVE ANALYSIS

LOW-FIDELITY MOCKUPS

PROTOTYPING & USER TESTING

BRAND CUSTOMIZATION GUIDELINES

DEVELOPER GUIDANCE & DOCUMENTATION

CONCEPT & ROLE

Sportradar approached me to design a customizable white-label prototype for a betting app named Swipe Bet. Inspired by Tinder, the app aims to provide a simple, fast, and engaging betting experience. Designed as a widget to be sold to various betting companies, the prototype needed to be easily adaptable to each client’s brand, focusing on user experience over user interface.

I was responsible for the conceptualization and design of the white-label prototype. I guided Sportradar’s developers through the implementation process, ensuring a clear distinction between fixed elements and customizable components for clients.

CHALLENGE

The challenge was to design a brand-agnostic design approach, ensuring easy customization without compromising the engaging and straightforward core user experience. Through iterative design, user testing, and collaboration with developers, we tailored the app to meet the varied demands of the betting industry.

Transforming Betting experience

Transforming
Betting
experience

Swipe Bet redefines sports betting with a swipe-driven interface, designed for simplicity and fun. Tailoring to Sportradar's clients, it offers customizable branding options, enabling each client to adapt the app to their unique brand identity while ensuring an engaging user experience.

Swipe Bet redefines sports betting with a swipe-driven interface, designed for simplicity and fun. Tailoring to Sportradar's clients, it offers customizable branding options, enabling each client to adapt the app to their unique brand identity while ensuring an engaging user experience.

Swipe bet

Design PROCESS

RESEARCH & MARKET ANALYSIS

I conducted extensive research on potential clients, existing betting apps, and industry trends. This included studying apps developed by Sportradar, analyzing design decisions and style guides used by betting companies, and understanding the presentation of bets to users. Additionally, I examined apps like Tinder to incorporate effective swipe-based content selection.

RESEARCH & MARKET ANALYSIS

DESIGN AND PROTOTYPING

Crafting Swipe Bet

Starting with critical questions to understand Swipe Bet's goals, I led the design from ideation to the final product. I created low-fidelity mockups to outline the user interface, followed by prototyping and user testing to refine our approach. This iterative process, enriched by direct feedback, culminated in a polished design, complete with user flow videos and guidelines, ensuring a seamless transition to development.