overview
Snap Your Fingers, Find Pet Care Right Around the Corner!
MARKET & COMPETITIVE ANALYSIS
CREATIVE DIRECTION
BRANDING & VISUAL IDENTITY DIRECTION
DESIGN SYSTEM DEVELOPMENT
UI/UX DESIGN & USER TESTING
USER ENGAGEMENT STRATEGY
DEVELOPER GUIDANCE & DOCUMENTATION
CONCEPT & ROLE
Pet Explorer emerged as Greece's first marketplace dedicated to connecting pet owners with professional pet care services. This case study explores my journey of shaping its identity and enhancing user interaction through strategic branding and meticulous UI/UX design.
CHALLENGE
The main goal was to create a friendly, trustworthy, and easy-to-use platform both for pet owners and professionals. Effectively covering their needs and creating a brand that spoke directly to their hearts, were crucial. All of this had to be done quickly to get the startup off the ground and meet our users' high expectations for both functionality and emotional connection.
Design PROCESS
USER RESEARCH & STRATEGY
To create Petexplorer.gr, I conducted extensive research and strategic planning. I analyzed user data through targeted interviews and focus groups, performed a market analysis of platforms with similar user groups and flows, and developed detailed user personas and journey maps. This process ensured a better understanding of our users' needs and goals, guiding the initial design direction.
Petexplorer sitemap
Booking appointment case study
DESIGN AND PROTOTYPING
I translated our research insights into concrete design elements. By creating wireframes and high-fidelity prototypes, we visualized the platform's structure and navigation. A comprehensive design system was developed to maintain consistency and ensure a cohesive user experience.
User Experience Optimization
We conducted A/B testing and other evaluation methods to refine the design based on feedback from users and stakeholders. This iterative process ensured the platform’s usability and satisfaction.
Pet explorer
DESIGN SYSTEM DEVELOPMENT
Building a Cohesive Design System
Developing the design system was a key part of bridging the branding with the UI/UX design, ensuring consistency across the platform.
I defined a comprehensive design system, covering everything from typography, fonts, and colors to inputs, errors, and buttons. This system ensured responsiveness across all screen sizes and maintained consistency in user interactions.
Guidelines were established for every element to create a seamless and cohesive user experience.
BRANDING & VISUAL IDENTITY DIRECTION
A Brand That Cares: The Petexplorer Way.
This branding wasn’t just about looks; it was about creating connections, trust, and a sense of belonging among our users. I had to ensure that every touchpoint, from colors and graphics to user interfaces, exuded warmth, reliability, love, and playfulness, much like the pets we serve. Inspired by storytelling, our mascot, Molly, became the heart of the brand, guiding users through their journey on the platform.
